While the presence of the Indian-American community in the job and housing markets has long faced online criticism, a new front has opened in the social media culture war: everyday grocery shopping.A viral post on X (formerly Twitter) featuring a video from a Texas Costco has sparked a wave of “invasion” rhetoric and targeted harassment against Indian-Americans.“Costco has opened their first store in New Delhi! Just kidding, this was filmed at a Costco in Texas,” said the caption sarcastically, as the clip showed families shopping at Costco. The post quickly became a lightning rod for anti-immigrant sentiment, with one user sharing a photo of a Home Depot about 3 miles away and another claiming that three other Costcos in the area looked the same.
“Why are we importing millions of people when the country is $39T in debt and actual Americans are having trouble getting jobs and paying for basic things,” questioned one user. “I live just north of Dallas. I regularly go to three different Costcos depending on what part of town I’m in at the time. All three of those Costcos are 90% Indian. They all drive brand new Teslas and they all live in homes that are at least $600k. @GregAbbott_TX did this on purpose and quite frankly as a Texas resident, it hurts.”
added another.“I can confirm this.. This is how it looks like now and it has really escalated after 2020.. Add a massive amount of of chinese people to the equation. The outer suburban parts of Houston, Dallas, FW, Austin and SA all looks like massive building sites all over. Got to be hundreds of thousands if not millions of new home being built the last couple of years on previously farmland and large lots.. Was wondering who are all these people moving here? Guess we know now and I bet they’all are allowed to vote and being put in top roles by corrupt woke HR departments.
.Americans and westerners being kicked out of course” a user claimed while adding that a similar scene could be spotted in gyms and local grocery stores. “I like people all over the world. I’m a really I do, but living in North Dallas, I feel the invasion. If they were willing to assimilate, it might be tolerable, but when they want to change everything, no, no thank you. America, love it or leave it,” one wrote.Many blamed Texas governer Greg Abbott for the increase in the number of Indian-American residents in the state, with Frisco in particular elevating by 4510% in the past 20 years.
The rhetoric, while heated, points to a very real and rapid demographic change in North Texas suburbs. According to a survey conducted by the city government, Indians and other Asians comprised 33% of Frisco’s population, up from 10% in 2010. According to Indian-Americans, they are contributing to the economy. “When we buy homes we are not just buying the real estate,” said Muni Janagarajan, according to The Dallas Morning News.
“We are funding the world-class parks and Frisco ISD, one of the top-rated school districts in Texas that benefits every child in the city.”However, since the beginning of 2026, there has been a targeted attack against the presence of Indians in the state and cities, particularly, Frisco and Plano. Recently, city council meetings have transformed into a verbal showdown between right-wing individuals and Indian-origin people. MAGA residents have been raging over Indians buying up houses and securing jobs in the country while attacking their culture in massive posts online.
