By Anushka Verma | Updated: October 11, 2025
Bentley Motors, the legendary British luxury automaker, has officially entered the Indian market with the grand opening of its first-ever showroom in Mumbai, located at Nariman Point — one of the city’s most elite business and luxury districts. The new showroom is established in partnership with Infinity Cars, and operates under the Škoda Auto Volkswagen India Private Limited (SAVWIPL) umbrella, which welcomed Bentley to its portfolio in July 2025.
This milestone marks the beginning of Bentley’s new journey in India — a market that’s rapidly evolving into a global hub for luxury and performance vehicles. With the launch of this flagship showroom, Bentley has made it clear that it is here not only to sell cars but to redefine the meaning of automotive luxury and exclusivity for Indian customers.
Bentley’s Grand Entry into India
For years, Bentley’s iconic craftsmanship and engineering excellence have captured the imagination of Indian luxury car enthusiasts. From the royal palaces of Rajasthan to the business avenues of Mumbai, Bentley has always symbolized status, sophistication, and taste. However, the brand’s official presence was long-awaited — until now.
With the Mumbai showroom, Bentley has taken its first formal step toward establishing a strong and structured presence in India. The brand aims to provide its elite clientele with personalized experiences, seamless after-sales support, and access to its latest lineup of world-class vehicles, including the Bentayga EWB, Continental GT, and Flying Spur.
Why Mumbai? The Perfect Start for a Luxury Icon
Choosing Nariman Point as the location for Bentley’s first showroom in India was a strategic decision. Often referred to as the “Manhattan of Mumbai,” Nariman Point represents success, affluence, and sophistication — values that perfectly align with Bentley’s DNA.
The Bentley Mumbai Experience Centre is not just a dealership; it’s a sanctuary of bespoke luxury. The interiors are designed to mirror Bentley’s global standards — featuring handcrafted materials, soft lighting, and modern British aesthetics. Customers are greeted by an immersive environment that blends innovation with heritage, where every detail — from the leather scent to the walnut veneer walls — tells a story of craftsmanship.
This showroom is intended to serve as an experiential hub, not merely a sales point. Visitors can explore Bentley’s lineup, experience virtual customization through high-definition configuration tools, and receive personal consultations in private luxury lounges.
Partnership with Infinity Cars
Bentley has partnered with Infinity Cars, one of India’s most trusted and premium automobile dealership groups. Infinity Cars is known for its exceptional track record with high-end brands like BMW and MINI. With over a decade of experience in luxury automobile retail, Infinity brings unmatched expertise in customer service and operations to Bentley’s Indian debut.
Speaking about the partnership, a Bentley representative noted that Infinity’s deep understanding of the Indian luxury clientele and commitment to excellence made them the perfect partner for this prestigious launch. Together, Bentley and Infinity Cars aim to set new benchmarks in luxury automotive retail.
Bentley Under SAVWIPL – A Strategic Alliance
The entry of Bentley into India is backed by the Škoda Auto Volkswagen India Private Limited (SAVWIPL) network, which provides robust operational, logistical, and compliance support. This alliance ensures that Bentley’s operations in India maintain the same precision, quality, and service excellence that define its global reputation.
SAVWIPL’s infrastructure and experience with global brands make it easier for Bentley to navigate India’s regulatory environment while ensuring smooth delivery, servicing, and long-term brand growth.
Bentley India: Establishing a New Legacy
To oversee its operations, Bentley has formed a dedicated Indian subsidiary — Bentley India, a group company under SAVWIPL. This division will manage sales, marketing, customer engagement, and after-sales services, ensuring that every aspect of the Bentley experience aligns with international standards.
Bentley India will not just cater to the ultra-rich — it aims to become a cultural symbol of prestige and success for India’s elite class. This approach mirrors Bentley’s philosophy worldwide — to build emotional connections with its customers rather than just sell automobiles.
Leadership: Abbey Thomas Takes the Wheel
Leading the charge for Bentley India is Abbey Thomas, appointed as the Brand Director. With an extensive background in luxury automotive management, Thomas brings strategic insight and a refined understanding of the high-end Indian consumer.
His vision for Bentley India focuses on customer experience, brand storytelling, and exclusivity. He aims to make Bentley the ultimate choice for Indian luxury car buyers who value authenticity, performance, and heritage over flash and noise.
Inside the Showroom: A Luxury Experience Like No Other
Walking into Bentley’s Nariman Point showroom feels like entering a modern palace. Every corner reflects meticulous attention to detail — polished marble floors, handcrafted furniture, and digital innovation come together to offer a multi-sensory experience.
The Mulliner Personalization Studio inside the showroom allows clients to create their dream Bentley. Here, customers can choose from a vast palette of colors, hand-stitched leather options, exotic wood veneers, and bespoke embroidery to ensure that their car is truly one of a kind.
Large digital screens display the intricate details of Bentley’s craftsmanship — from the precision of its engines to the artistry behind its interiors. Bentley’s brand essence of “Be Extraordinary” is evident in every element of the space.
Bentley Models Showcased in India
At the launch, Bentley unveiled three of its most iconic models for Indian customers — the Bentayga EWB, Continental GT, and Flying Spur.
Bentayga EWB (Extended Wheelbase)
The Bentayga EWB is Bentley’s flagship luxury SUV designed for those who demand the comfort of a limousine with the versatility of an SUV.
- Engine: 4.0-litre Twin-Turbocharged V8
- Power: 542 bhp
- Torque: 770 Nm
- 0–100 km/h: 4.6 seconds
- Top Speed: 290 km/h
- Expected Price in India: ₹4.8 crore (ex-showroom)
Its rear-seat comfort rivals that of private jets, featuring airline-style recliner seats, advanced cabin climate systems, and one of the quietest interiors in its class. The Bentayga EWB redefines chauffeur-driven luxury for Indian buyers.
Continental GT
The Continental GT remains Bentley’s most admired grand tourer — a perfect fusion of power, performance, and elegance.
- Engine: 4.0-litre V8 or 6.0-litre W12 (depending on variant)
- Power: Up to 650 bhp
- Torque: 900 Nm
- 0–100 km/h: 3.6 seconds
- Expected Price in India: ₹5.5 crore (ex-showroom)
From its long bonnet to its sculpted lines, every detail of the Continental GT showcases aerodynamic mastery and timeless beauty. The cabin features diamond-quilted seats, handcrafted wood veneers, and a 12.3-inch rotating display — a true engineering masterpiece.
Flying Spur
The Flying Spur represents the ultimate expression of Bentley’s luxury sedan craftsmanship. Designed for both driving pleasure and comfort, it’s a blend of British elegance and raw performance.
- Engine: 4.0-litre V8 or W12
- Power: Up to 626 bhp
- 0–100 km/h: 3.8 seconds
- Expected Price in India: ₹4.3 crore (ex-showroom)
Inside, the Flying Spur offers a world of luxury with leather upholstery, sustainable wood finishes, and advanced rear-seat entertainment systems — making it ideal for India’s elite business class.
Bentley’s Customization Philosophy – The Mulliner Touch
Bentley’s Mulliner Division, known for its bespoke craftsmanship, plays a central role in the brand’s Indian operations. Customers can personalize every detail of their car — from monogrammed headrests to unique paint finishes inspired by art, jewelry, or even family heritage.
This level of customization ensures that no two Bentleys in India will ever be the same. It reflects the brand’s commitment to creating cars as individual as their owners.
Sustainability Meets Luxury
Bentley is also deeply invested in sustainability and innovation. The company has pledged to achieve carbon neutrality across its entire operation by 2030, with an all-electric lineup under its “Beyond100” strategy.
For India, Bentley plans to introduce hybrid and electric variants of its existing models in the coming years. This aligns perfectly with the Indian government’s push toward cleaner mobility solutions while maintaining the brand’s luxury DNA.
Expanding Footprint: Bengaluru and Delhi Next
Following Mumbai, Bentley has announced plans to open two more showrooms — one in Bengaluru and another in New Delhi. These cities are home to some of India’s wealthiest individuals and rapidly growing luxury markets.
By strategically placing showrooms in these metro hubs, Bentley ensures accessibility for its core clientele while maintaining its aura of exclusivity.
India’s Luxury Car Market: A Perfect Time to Arrive
The timing of Bentley’s launch couldn’t be better. India’s luxury car market has witnessed double-digit growth in the past two years, driven by a younger, aspirational demographic and a rising number of self-made millionaires.
According to market estimates, India is expected to have over 1 million HNIs (High Net Worth Individuals) by 2026. This affluent base is increasingly drawn to bespoke luxury experiences rather than just ownership — a philosophy that perfectly aligns with Bentley’s identity.
Customer Service and Ownership Experience
Bentley India aims to provide world-class after-sales service, with dedicated technical teams trained in the UK. Each car will come with tailored service packages, extended warranties, and 24×7 support.
The company is also introducing exclusive ownership privileges, including invitations to private driving events, global Bentley experiences, and luxury lifestyle collaborations.
Final Thoughts
The launch of Bentley’s first showroom in India marks a historic moment — not just for the brand, but for the Indian luxury automobile industry as a whole. With its strong foundation in craftsmanship, performance, and elegance, Bentley is poised to become the most aspirational luxury car brand in India.
As the Mumbai skyline glows with the reflection of Nariman Point’s newest symbol of prestige, Bentley reaffirms that luxury is not about excess — it’s about excellence, individuality, and legacy.
For India’s elite, the dream of owning a Bentley is no longer a distant fantasy — it’s now a reality parked right in the heart of Mumbai.
