By Anushka Verma | November 4, 2025
Introduction
JBL has officially launched its much-anticipated Live Beam 3 true wireless stereo (TWS) earbuds in India, priced at ₹13,999. Introduced earlier at the Consumer Electronics Show (CES) 2024, the new model marks a significant evolution in JBL’s premium wireless lineup. With the inclusion of a Smart Charging Case featuring a 1.45-inch LED touchscreen, the company is stepping into a new era of intelligent audio design where functionality and innovation coexist.
The JBL Live Beam 3 aims to cater to both music and movie enthusiasts who prioritize immersive audio, modern design, and convenience. Featuring JBL Signature Sound, Adaptive Noise Cancelling, and an array of smart controls built directly into the case, this new device showcases JBL’s commitment to reimagining what TWS earbuds can deliver in 2025.
This launch further strengthens JBL’s presence in the rapidly expanding Indian TWS market — an industry now defined by innovation, AI integration, and lifestyle-driven performance.
At a Glance: Key Highlights
| Feature | Details |
|---|---|
| Model | JBL Live Beam 3 |
| Launch Date (India) | November 2025 |
| Price | ₹13,999 |
| Available Colors | Black, Silver, Blue, and Beige |
| Smart Charging Case Display | 1.45-inch LED touchscreen |
| Sound Technology | JBL Signature Sound with 10mm dynamic drivers |
| Noise Cancellation | True Adaptive Noise Cancelling (ANC) with Smart Ambient Mode |
| Battery Life | Up to 10 hours (earbuds) + 34 hours (case) |
| Charging Port | USB Type-C with wireless charging support |
| Water Resistance | IP54 (earbuds), IPX2 (case) |
| Connectivity | Bluetooth 5.3 with LE Audio compatibility |
| Voice Assistants | Works with Google Assistant & Alexa |
| App Support | JBL Headphones App (optional, not required due to smart case) |
| Availability | JBL official website, Amazon India, and select retail outlets |
Design and Build Quality
The JBL Live Beam 3 combines modern sophistication with practical design. The earbuds maintain JBL’s familiar in-ear stem design, featuring soft silicone ear tips that ensure both passive noise isolation and long-term comfort. The matte finish housing feels premium, while the subtle JBL logo branding adds an element of minimalistic class.
However, the true design innovation lies in the Smart Charging Case — an elegant, rectangular body that houses a 1.45-inch LED touchscreen. Unlike any traditional charging case, this display transforms the case into an interactive control hub. The screen offers quick access to volume adjustment, music playback controls, noise cancellation settings, and even real-time battery indicators for each earbud.
JBL’s approach to design is not only aesthetic but also highly functional. The case display comes with a responsive interface, protected by a scratch-resistant coating, and is bright enough to be used even in outdoor daylight conditions. The hinge mechanism feels durable, and the compact structure fits comfortably in the hand or pocket, despite the added hardware.
This case effectively minimizes smartphone dependency — a forward-thinking move in a market where convenience and autonomy define user experience.
Smart Charging Case: A New Benchmark in TWS Technology
The defining feature of the JBL Live Beam 3 is undoubtedly its Smart Charging Case. JBL calls it a “game-changer,” and for good reason. The integrated LED touchscreen allows users to interact directly with their earbuds and control major functions without opening any app or even reaching for their phone.
From the screen, users can:
- Play, pause, skip, or rewind music
- Adjust volume levels
- Switch between ANC and Ambient modes
- Accept or reject calls
- View text message alerts
- Access social media notifications
- Check battery status for both earbuds and the case
This innovation makes the Live Beam 3 particularly useful for users on the go — during workouts, commuting, or office hours — where reaching for the phone may not always be convenient.
Moreover, the Smart Case connects seamlessly via Bluetooth to the earbuds, displaying real-time updates with minimal latency. JBL’s engineering ensures that the touchscreen interface remains power-efficient, allowing up to 10 hours of display standby on a full charge.
This development pushes JBL ahead of many competitors such as Sony and Bose in terms of smart accessory design, positioning the Live Beam 3 as an intelligent lifestyle gadget rather than just a pair of earbuds.
Sound Quality and Performance
At the heart of JBL’s success has always been its Signature Sound, and the Live Beam 3 continues this legacy with remarkable precision. Equipped with 10mm dynamic drivers, the earbuds deliver deep bass, crisp highs, and well-balanced mids.
During testing across genres — from acoustic ballads to bass-heavy tracks — the Live Beam 3 offered an immersive experience with accurate sound staging and dynamic range. JBL’s tuning expertise shines here, offering clarity without distortion even at higher volumes.
The True Adaptive Noise Cancelling (ANC) system uses four dedicated microphones to monitor environmental sound and automatically adjust the cancellation level. Whether in a crowded train or a busy café, the earbuds intelligently optimize performance to deliver uninterrupted listening.
Meanwhile, Smart Ambient Mode enables users to stay aware of their surroundings without removing the earbuds — ideal for conversations or outdoor walks.
For call quality, JBL employs beamforming microphones and voice isolation technology to ensure clear communication even in noisy environments. The Live Beam 3 also supports LE Audio and LC3 codec for improved efficiency and low latency during calls and streaming.
Battery Life and Charging
Battery life is another area where the JBL Live Beam 3 excels. The earbuds themselves offer up to 10 hours of continuous playback with ANC turned off and about 8 hours with ANC enabled. Combined with the Smart Charging Case, users can expect an impressive total playback time of up to 44 hours.
The case supports fast charging, offering approximately 4 hours of playback with just a 10-minute charge via USB-C. It also supports Qi-certified wireless charging, providing additional convenience for users with wireless charging pads.
Despite the integrated touchscreen, JBL has optimized the case for energy efficiency. The case automatically dims or sleeps the display when not in use, ensuring that battery drain remains minimal.
For frequent travelers or heavy users, this extended battery performance combined with multiple charging options makes the Live Beam 3 a strong contender among premium earbuds.
Connectivity and Compatibility
The JBL Live Beam 3 comes equipped with Bluetooth 5.3 for reliable, low-latency connections. The earbuds support multi-point connectivity, allowing them to connect to two devices simultaneously — for example, a smartphone and a laptop — making it easy to switch between calls and media.
They also support Google Fast Pair and Microsoft Swift Pair, ensuring seamless pairing experiences across Android and Windows devices. For iOS users, pairing remains straightforward via the standard Bluetooth settings.
The earbuds are compatible with Google Assistant and Amazon Alexa, enabling hands-free control through simple voice commands.
What stands out is that the JBL Headphones App is now optional. Since most core functions can be accessed directly through the Smart Case, users have the flexibility to use or skip the app entirely — a feature not common in the TWS segment.
Build Durability and Water Resistance
The Live Beam 3 earbuds carry an IP54 rating, meaning they are resistant to both dust and splashes of water, making them suitable for workouts and outdoor activities. The case has an IPX2 rating, protecting it from light splashes but not full water exposure.
The earbuds are lightweight (around 5 grams each) and ergonomically designed for all-day comfort. The ear tips come in multiple sizes, ensuring a secure and snug fit.
The outer surface of each earbud includes touch-sensitive panels, offering customizable gesture controls for users who prefer direct earbud interaction over the touchscreen case.
Software and Additional Features
While the Smart Case handles most functions, the JBL Headphones App adds advanced customization. Through the app, users can:
- Adjust EQ levels
- Customize ANC strength
- Create personalized sound profiles
- Enable “Find My Buds” feature
- Receive firmware updates
The Live Beam 3 also introduces Personi-Fi 2.0, JBL’s proprietary hearing personalization feature, which tailors the sound output based on an individual’s hearing profile.
Comparison with Competitors
At ₹13,999, the JBL Live Beam 3 enters a highly competitive market, challenging models like:
- Sony WF-1000XM5 (₹24,999)
- Samsung Galaxy Buds 2 Pro (₹17,999)
- Bose QuietComfort Ultra Earbuds (₹24,000+)
- Nothing Ear (2) (₹11,999)
While Sony and Bose offer superior ANC and soundstage, JBL’s Smart Case gives it a unique edge. The touchscreen control system eliminates the need for frequent phone access — something none of its rivals currently offer.
In terms of pricing, JBL positions the Live Beam 3 strategically between mid-range and flagship segments, making it an attractive choice for users seeking premium features without flagship-level pricing.
Market Position and Availability
The JBL Live Beam 3 is now available through JBL India’s official website, Amazon, Flipkart, and select offline retailers across metro cities.
JBL is targeting urban professionals, travelers, and audiophiles who desire both style and smart functionality. The company aims to bridge the gap between practicality and innovation, using the Live Beam 3 as a cornerstone of its next-generation product ecosystem.
According to industry analysts, JBL’s decision to integrate an intelligent display directly into the charging case could redefine user expectations in the TWS category, potentially influencing future releases from competing brands.
Consumer Appeal and Real-World Use
For everyday users, the JBL Live Beam 3 offers practical advantages:
- The Smart Case functions like a smartwatch companion for the earbuds.
- It reduces phone dependency, especially during workouts, travel, or study sessions.
- Adaptive ANC ensures a consistently optimized listening experience without manual adjustments.
- Long battery life and fast charging enhance convenience.
- Voice assistant support makes it suitable for both professional and casual use.
Such real-world usability ensures that the Live Beam 3 stands out not merely as a gadget but as an intelligent lifestyle accessory for 2025.
The Future of Smart Audio
With the launch of the Live Beam 3, JBL is signaling a major shift in the TWS landscape — from passive listening devices to active smart audio companions.
The integration of touch-based smart cases, adaptive AI features, and advanced noise control points toward an ecosystem where earbuds function as independent, intelligent devices.
Experts predict that other manufacturers may follow this path, integrating small displays, gesture sensors, or even haptic feedback systems in future TWS models.
For JBL, the Live Beam 3 sets a precedent, underscoring the brand’s capability to innovate beyond conventional audio technology.
Verdict
The JBL Live Beam 3 TWS earbuds deliver an impressive combination of sound quality, innovation, and convenience. Its Smart Charging Case with a 1.45-inch touchscreen is not a gimmick — it genuinely redefines how users interact with wireless audio devices.
Priced at ₹13,999, the Live Beam 3 offers strong value, merging JBL’s acoustic expertise with forward-looking design. It’s ideal for those who want more control, less dependence on their smartphones, and a premium listening experience.
In essence, JBL has not just launched another pair of earbuds — it has introduced a smarter way to listen, connect, and live.
Final Thoughts
The JBL Live Beam 3 demonstrates how innovation can elevate everyday audio products into intelligent companions. From its dynamic sound signature to the groundbreaking smart case, every element reflects JBL’s engineering excellence and understanding of modern user demands.
For Indian consumers seeking premium wireless audio with next-generation functionality, the Live Beam 3 represents one of the most advanced — and perhaps one of the most thoughtfully designed — earbuds of 2025.
