By: Anushka Verma
Date: October 23, 2025
The Indian wireless audio market has been rapidly evolving, with a growing appetite for premium headphones that combine style, comfort, and advanced features. In this dynamic environment, BOULT, a prominent domestic audio brand, has launched its latest FluidX series, introducing the flagship FluidX Pro over-ear headphones. This launch marks BOULT’s entry into the competitive premium over-ear segment, positioning the brand to take on international giants such as Sony, JBL, and OnePlus, while offering a feature-rich alternative for Indian consumers.
The FluidX series is aimed at gamers, commuters, and everyday listeners, promising immersive audio performance, dual-mode noise cancellation, adaptive listening features, and extended battery life. BOULT’s design philosophy with the FluidX series reflects a balance between technology, comfort, and convenience, catering to modern lifestyles that demand seamless audio experiences in multiple scenarios.
The launch comes alongside the availability of the standard FluidX model, which continues to provide reliable audio performance at a more affordable price point. Together, these two models showcase BOULT’s strategy to offer products for different segments of users without compromising on quality or style.
Introduction to the FluidX Series
BOULT has established itself in India’s audio landscape primarily through budget-friendly wireless earbuds and headphones. However, the FluidX series signals a strategic expansion into the premium over-ear market, combining advanced hardware with intelligent features.
The FluidX Pro is the flagship model and introduces Active Noise Cancellation (ANC) and Environmental Noise Cancellation (ENC) for the first time in BOULT’s over-ear lineup. These features allow users to block out unwanted external noise while delivering crisp, clear sound in a variety of environments. Furthermore, the headphones include adaptive listening modes, which automatically adjust sound settings based on ambient noise or the user’s activity, whether commuting, working, or gaming.
The standard FluidX model shares several core specifications, including 40mm BoomX bass drivers, Bluetooth 5.4 connectivity, and a Combat Gaming Mode with ultra-low latency, ensuring both casual listeners and gaming enthusiasts can enjoy a premium audio experience without lag. Both models also support Blink & Pair™ technology for fast device connectivity and integrate with popular voice assistants via on-ear controls, making them intuitive and user-friendly.
The design emphasizes portability and comfort, with foldable frames, rotating ear cups, and adjustable headbands. The IPX5 water resistance rating ensures protection against sweat and minor splashes, allowing users to confidently use the headphones during workouts, travel, or daily commutes.
Price and Availability
| Model | Price (INR) | Key Features | Battery Life | Connectivity | Color Options |
|---|---|---|---|---|---|
| FluidX Pro | ₹7,999 | ANC, ENC, Adaptive Listening, 40mm BoomX Bass Drivers, Combat Gaming Mode, Blink & Pair™ | 5 hours playback on 10-minute fast charge | Bluetooth 5.4 | Raven Black, Skin Beige |
| FluidX | ₹5,999 | 40mm BoomX Bass Drivers, Combat Gaming Mode, Blink & Pair™, Voice Assistant Support | 60 hours full charge, 3 hours fast charge | Bluetooth 5.4 | Black, Green, Ivory White |
Both models are available for purchase across major online platforms including Amazon, Flipkart, and Myntra, ensuring wide accessibility for consumers nationwide. The pricing strategy demonstrates BOULT’s intention to offer premium features at a competitive cost, allowing the brand to appeal to both aspirational buyers and value-conscious users.
Design and Build Quality
The FluidX Pro emphasizes premium aesthetics combined with practical ergonomics. The headphones feature a foldable design and rotating ear cups, which make storage easy and enhance portability. The adjustable headband ensures a snug fit for different head sizes, while the soft cushioning on the ear cups delivers comfort during extended listening sessions.
The IPX5 water-resistant rating provides protection against sweat and light splashes, making the headphones suitable for indoor and outdoor activities. The materials used in the construction balance durability with lightweight comfort, preventing fatigue even after hours of use.
Color options have been carefully selected to cater to a variety of user preferences. The FluidX Pro is available in Raven Black, which offers a sleek, professional appearance, and Skin Beige, which appeals to users seeking a modern and stylish look. The standard FluidX offers Black, Green, and Ivory White, providing a broader choice for personalization while maintaining a premium feel.
Audio Performance
At the heart of the FluidX series are 40mm BoomX bass drivers, designed to deliver deep, clear, and dynamic sound across a range of frequencies. The FluidX Pro, with its dual-mode noise cancellation, ensures that listeners can enjoy high-fidelity audio even in noisy environments, whether on a busy street, a crowded train, or a lively office space.
The adaptive listening mode intelligently adjusts the audio output based on the surrounding environment. For example, during a commute, it enhances vocal clarity and reduces background noise, while in quieter settings, it optimizes the audio for a balanced and natural sound.
The Combat Gaming Mode provides an ultra-low latency of 60 milliseconds, making the FluidX Pro particularly suitable for gaming. This feature ensures precise synchronization between on-screen visuals and audio cues, delivering an immersive gaming experience without audio lag.
While the standard FluidX lacks ANC and ENC, it still delivers impressive sound quality with BoomX bass technology. Its performance is suitable for casual listening, movies, and light gaming, and it is especially attractive to users who value long battery life and affordability over premium noise cancellation features.
Connectivity and Features
Both FluidX and FluidX Pro utilize Bluetooth 5.4, ensuring stable and reliable connectivity with smartphones, tablets, and computers. The Blink & Pair™ feature allows rapid device pairing, enhancing convenience for users who frequently switch devices.
The integration with voice assistants such as Google Assistant and Siri allows hands-free operation, enabling users to control music, manage calls, or access information without touching their devices. These features, combined with on-ear controls for volume, playback, and call management, make the FluidX series highly practical for everyday use.
Battery performance has been a major focus. The FluidX Pro provides five hours of playback on a ten-minute fast charge, ideal for users needing quick boosts during commutes or short breaks. The standard FluidX offers up to sixty hours of continuous playback on a full charge, making it a practical choice for travelers or users who prioritize extended usage.
Market Positioning and Competition
The Indian premium headphone market is dominated by established international brands such as Sony, JBL, and OnePlus, with products offering advanced features at higher price points. BOULT enters this space with the FluidX series, providing a compelling alternative with competitive pricing and a strong feature set.
The FluidX Pro distinguishes itself through dual-mode noise cancellation, adaptive listening, and ultra-low latency gaming support, positioning it as a premium yet affordable choice. The standard FluidX caters to a broader audience, balancing essential audio features with long battery life.
By offering both models, BOULT creates a tiered product strategy that addresses multiple segments of the market. Entry-level users can opt for the standard FluidX, while enthusiasts, gamers, and professionals can invest in the Pro variant for a richer experience.
Real-World User Scenarios
The FluidX series is designed to accommodate diverse use cases:
Gaming: The ultra-low latency Combat Gaming Mode ensures precise audio-visual synchronization, making competitive gaming more immersive and responsive. Gamers can experience clear footsteps, explosions, and dialogue without lag.
Commuting: Active and environmental noise cancellation in the FluidX Pro allows users to block out traffic, chatter, and other distractions, making travel more comfortable and enjoyable.
Work and Study: Adaptive listening modes optimize audio for calls, virtual meetings, and focused study sessions, ensuring clarity and concentration even in noisy environments.
Travel: With foldable frames and lightweight design, the headphones are portable and comfortable for long journeys. The FluidX’s extended battery life ensures uninterrupted entertainment for flights, trains, and road trips.
Fitness and Outdoor Activities: The IPX5 rating protects against sweat and minor water exposure, making the headphones suitable for light workouts, jogging, or outdoor leisure activities.
Brand Vision and Strategic Implications
BOULT’s launch of the FluidX series reflects its vision to compete in the premium audio segment without alienating its core customer base. By blending high-quality sound, modern design, and intelligent features, BOULT positions itself as a brand that understands user needs in India’s dynamic audio ecosystem.
Varun Gupta, Co-Founder and CEO at BOULT, highlighted that the FluidX series is the culmination of extensive feedback and research. According to Gupta, the series “doesn’t just adapt to lifestyles, but powers them,” emphasizing the brand’s commitment to providing products that enhance everyday experiences.
The launch of the FluidX series also signals BOULT’s intention to challenge established international brands by offering advanced features at a competitive price, making premium audio experiences more accessible to Indian consumers.
Technical and Feature Analysis
Active and Environmental Noise Cancellation: The FluidX Pro combines ANC and ENC to minimize unwanted noise from external environments while preserving natural sound. Users can enjoy music, podcasts, or calls without distractions.
BoomX Bass Technology: The 40mm drivers are optimized for enhanced low-frequency output, providing deep bass and balanced mids and highs, suitable for music genres ranging from pop and electronic to classical.
Adaptive Listening Mode: Automatically adjusts audio levels based on ambient sound, ensuring optimal clarity and comfort in different environments.
Ultra-Low Latency Gaming Mode: Reduces lag to as low as 60 milliseconds, offering a synchronized experience for fast-paced gaming scenarios.
Blink & Pair™ Technology: Allows fast and seamless pairing with devices, reducing wait time and improving convenience for multi-device users.
Voice Assistant Support: Provides hands-free operation for managing playback, calls, and other smart features, integrated via on-ear controls for intuitive use.
Battery Performance: Fast-charging capabilities ensure hours of playback with minimal charging, while the standard model offers long-term usage for users who prioritize battery life.
Portability and Comfort: Foldable frames, adjustable headbands, rotating ear cups, and cushioned ear pads provide a comfortable fit for extended sessions, suitable for travel, work, and entertainment.
Comparison with Competitors
Compared to international brands like Sony WH-1000XM series, JBL Live or OnePlus over-ear models, the FluidX Pro offers similar premium features such as noise cancellation, gaming mode, and adaptive sound at a fraction of the cost. While competitors may have brand recognition and slightly more advanced ANC, BOULT focuses on value-for-money, user-centric design, and feature-rich performance, making it a strong contender for Indian consumers seeking affordable premium audio solutions.
Conclusion
With the launch of the FluidX series, BOULT has firmly entered the premium over-ear headphone market in India. The FluidX Pro, priced at Rs 7,999, delivers advanced noise cancellation, adaptive listening, low-latency gaming support, and fast-charging capabilities, catering to lifestyle users and gamers alike. The standard FluidX, at Rs 5,999, offers long battery life, reliable sound, and essential wireless features, appealing to a broader audience.
By combining performance, comfort, style, and affordability, the FluidX series establishes BOULT as a serious contender in the competitive Indian audio market. The availability across major online platforms ensures accessibility, allowing consumers from various regions to experience premium audio without compromise.
BOULT’s FluidX series exemplifies the brand’s commitment to innovation, user-centric design, and delivering high-quality audio solutions for modern lifestyles. With this launch, BOULT not only meets the expectations of contemporary audio enthusiasts but also sets a benchmark for affordable premium over-ear headphones in India.
