By Anushka Verma
Updated: 15 October 2025
Hyundai Motor India has unveiled its ambitious roadmap for the Indian automotive market, aiming to launch more than 30 new vehicles by 2030, including 26 all-new products and 7 new nameplates. This strategy includes the introduction of India’s first locally manufactured electric SUV by 2027 and the entry of Hyundai’s luxury brand Genesis into the Indian market.
The company has highlighted its vision to establish India as a global manufacturing and export hub while consolidating its market presence domestically. Hyundai’s roadmap is built on four key pillars: product expansion, advanced manufacturing, deep localization, and robust financial guidance.
Introduction
Over the past two decades, Hyundai has evolved from a niche player in India to one of the country’s leading automakers, thanks to its focus on innovation, affordability, and customer-centric products. The new roadmap announced during Hyundai’s first Investor Day in India is a significant step in reshaping the company’s trajectory for the next five years.
With increasing consumer interest in eco-friendly vehicles, utility-focused designs, and premium offerings, Hyundai is aiming to diversify its product portfolio to cover ICE, CNG, hybrid, and electric vehicles. The company’s ambitious goal of capturing 15% market share in India by 2030 reflects its confidence in this strategy.
Highlights of Hyundai India’s 2030 Roadmap
| Focus Area | Key Plans | Timeline / Target |
|---|---|---|
| New Product Launches | 26 new products and 7 new nameplates | FY2030 |
| Electric Vehicles | First locally manufactured electric SUV in India | 2027 |
| Luxury Segment | Launch of Hyundai’s Genesis brand | 2027 |
| Market Share Target | Capture 15% of the domestic market | 2030 |
| UV & Eco-Friendly Vehicles | 80% UV and 50% eco-friendly powertrain coverage | 2030 |
| Exports Contribution | 30% from India as a global export hub | 2030 |
| Revenue Target | ₹1,00,000 crore | 2030 |
| Dividend Payout | 20%–40% to shareholders | FY2030 |
| Sales & Service Network Expansion | Reach 85% districts in India | 2030 |
| Rural Market Contribution | 30% of total sales | 2030 |
1. New Product Portfolio
Hyundai plans to launch 26 new products by 2030, encompassing multiple segments including MPVs, off-road SUVs, electric vehicles, and premium cars. This expansion strategy reflects Hyundai’s commitment to covering all major segments in India.
Key Highlights of the New Product Launches:
- 7 new nameplates across different segments.
- Expansion into MPV and off-road SUV segments, targeting families and adventure enthusiasts.
- India’s first dedicated electric SUV, locally manufactured, to be launched in 2027.
- Entry of Genesis, Hyundai’s premium luxury brand, to cater to high-end consumers in India.
This move demonstrates Hyundai’s intent to address both volume and premium segments, balancing affordability with aspirational products.
2. Focus on Domestic Market & Utility Vehicles
Hyundai’s roadmap emphasizes a strong domestic market focus, particularly in the utility vehicle (UV) and eco-friendly vehicle segments. The company targets 80% of its offerings in the UV category and 50% coverage for eco-friendly powertrains by 2030.
The product mix will include:
- Internal Combustion Engine (ICE) vehicles
- Compressed Natural Gas (CNG) vehicles
- Hybrid vehicles
- Electric vehicles (EVs)
By providing this diverse powertrain portfolio, Hyundai aims to cater to changing consumer preferences and support India’s transition toward sustainable mobility.
3. Genesis: Hyundai’s Luxury Brand for India
The launch of Hyundai’s Genesis brand in 2027 marks the company’s foray into the premium and luxury segment in India. Genesis vehicles are renowned globally for cutting-edge technology, refined interiors, and luxury features, providing Hyundai with an opportunity to tap into India’s growing luxury vehicle market.
Genesis launch plans include:
- Luxury sedans and SUVs tailored for Indian conditions.
- Introduction of high-end EV options under the Genesis brand.
- Premium service experience to match luxury expectations.
4. India as a Global Export Hub
A crucial aspect of Hyundai’s roadmap is positioning India as a global manufacturing and export hub. By 2030, Hyundai aims for 30% of its total exports to originate from India.
Key strategies include:
- Software-Defined Factory (SDF) for advanced manufacturing.
- Localization of components to reduce costs and improve supply chain efficiency.
- Collaboration with local suppliers for long-term scalability.
This approach not only strengthens India’s manufacturing base but also aligns with Make in India initiatives, boosting employment and economic growth.
5. Financial Targets
Hyundai has outlined ambitious financial goals for India, including:
- Revenue Target: ₹1,00,000 crore by 2030.
- EBITDA Margin: Double-digit sustainability.
- Dividend Payout: 20–40% for shareholders.
The company aims to balance growth and profitability, ensuring returns for shareholders while expanding operations.
6. Sales and Service Network Expansion
Hyundai plans to expand its sales and service network to cover 85% of India’s districts by 2030. This includes:
- Tier 2 and Tier 3 cities for broader consumer reach.
- Rural market penetration contributing 30% of total sales.
- Enhanced after-sales service experience across locations.
This demonstrates Hyundai’s commitment to inclusive growth, ensuring accessibility for both urban and rural customers.
7. EV & Hybrid Technology Roadmap
India’s automotive landscape is shifting toward electric mobility. Hyundai is at the forefront with its EV and hybrid roadmap, including:
- Local manufacturing of EVs to reduce costs.
- Introduction of hybrid and plug-in hybrid options.
- Expansion of EV charging infrastructure partnerships.
The 2027 electric SUV launch will mark a milestone in India’s EV adoption, providing consumers with a high-performance, locally manufactured EV option.
8. Pricing Overview of Upcoming Models
While Hyundai has not disclosed all prices yet, industry experts expect the following pricing for key launches:
| Segment | Expected Launch Year | Estimated Price (INR) |
|---|---|---|
| Electric SUV | 2027 | ₹25–35 lakh |
| Genesis Luxury Sedan | 2027 | ₹75–90 lakh |
| Genesis Luxury SUV | 2027 | ₹85–1.05 crore |
| MPV (New Nameplate) | 2026–2028 | ₹15–25 lakh |
| Off-Road SUV | 2025–2029 | ₹20–40 lakh |
| Hybrid SUVs | 2026–2030 | ₹18–35 lakh |
These price estimates position Hyundai competitively in mid-range to premium segments, catering to both mass-market and luxury consumers.
9. Strategic Implications
Hyundai’s roadmap reflects a holistic strategy aimed at:
- Strengthening domestic presence across all major segments.
- Expanding into premium and luxury segments with Genesis.
- Promoting sustainable mobility through EVs and hybrids.
- Establishing India as a global export and manufacturing hub.
- Enhancing rural penetration and inclusive growth.
This approach positions Hyundai as a market leader and innovator, setting benchmarks for competitors in India.
10. Conclusion
Hyundai Motor India’s plan to launch over 30 new vehicles by 2030, including the first locally manufactured electric SUV and the Genesis luxury brand, underscores the company’s long-term commitment to the Indian market. By balancing affordable, utility-focused, and premium vehicles, Hyundai is poised to achieve significant market share growth, financial milestones, and global export targets.
With this ambitious roadmap, Hyundai not only reaffirms its position as a top automotive player in India but also contributes to India’s vision of sustainable and inclusive mobility.
The coming years will be crucial for the company as it navigates technological transitions, market competition, and evolving consumer preferences. Hyundai’s strategic initiatives make it well-positioned to lead India’s automotive transformation by 2030.
