Shri Ashok Sawhney, the esteemed Chairman of Swiss Military for 40 countries, stands as a beacon of vision, resilience, and generosity. With an illustrious career spanning over four decades in business, he has not only built a globally recognized brand but has also dedicated his life to serving humanity through philanthropy. His journey from modest beginnings to becoming an industrialist par excellence is replete with invaluable lessons on perseverance, common sense, and the transformative power of giving back.
This comprehensive article delves into Shri Sawhney’s guiding principles for success, his remarkable business odyssey, his impactful philanthropic initiatives, and his profound insights on relationships, health, and spirituality.
Foundational Principles for Success
Shri Ashok Sawhney’s philosophy centers on the belief that success is cultivated through discipline, persistence, and the right mindset. He articulates four cardinal principles that serve as a roadmap to achievement:
1. Nazar (Vision)
The cornerstone of success lies in clearly defining what you aspire to become. Shri Sawhney emphasizes that many individuals falter due to a lack of clarity in their goals. He often remarks, “The hardest task is not the journey, but deciding where you want to go.” A well-defined vision acts as a compass, guiding every subsequent effort.
2. Khabar (Information)
Once the vision is crystallized, the next critical step is acquiring comprehensive knowledge about the chosen field. Shri Sawhney advocates thorough research, consultation with experts, and an in-depth understanding of the industry landscape. He believes that informed decisions are the bedrock of successful execution.
3. Zabar (Dynamism)
Success demands unwavering persistence and proactive action. Shri Sawhney’s own journey is a testament to resilience—he faced numerous setbacks but never wavered. His mantra, “Fall seven times, stand up eight,” encapsulates the spirit of perseverance.
4. Sabr (Patience)
After investing effort, trusting the process is paramount. Shri Sawhney underscores that success is a marathon, not a sprint. Patience, coupled with consistent effort, yields enduring rewards.
A Guiding Maxim:
“If you are born poor, it’s not your fault, but if you die poor, it’s your fault.”
This powerful statement underscores personal accountability and the imperative of hard work.
The Art of Sales: Common Sense Over Complexity
Shri Sawhney’s business journey is adorned with anecdotes that highlight the efficacy of common sense and presence of mind in sales.
Story 1: The Lebanese Client and 60,000 Watches
Faced with a hesitant Lebanese client, Shri Sawhney observed the client’s cultural affinity for gold watches. By tailoring his pitch to align with this preference, he not only won the client’s trust but also secured a monumental order.
Story 2: The Sheikh of Kuwait and 100,000 Watches
A Sheikh initially showed little interest until Shri Sawhney proposed embedding the Sheikh’s portrait on the watch dial. This personalized touch transformed reluctance into enthusiasm, sealing the deal.
Key Takeaways:
✅ Understand customer psychology.
✅ Adaptability trumps rigid strategies.
✅ Creativity in presentation can be a game-changer.
Serendipity and Seizing Opportunities
Shri Sawhney attributes much of his success to divine providence and the ability to recognize opportunities.
The Swiss Breakthrough
A fortuitous encounter with a Swiss national opened doors to international business, leading Shri Sawhney to Switzerland. This move broadened his horizons and cemented his global footprint.
Lesson:
“Opportunities often come disguised as chance encounters—be vigilant and ready to act.”
Philanthropy: The Heart of True Success
For Shri Sawhney, prosperity is meaningless without purpose. His philanthropic endeavors reflect this belief.
The Ashok Sawhney Foundation
He generously donated shares worth ₹34 crore to the foundation, which operates a Vriddh Ashram (old age home) and a hospital, offering solace to the elderly and healthcare to the underprivileged.
A Judge’s Plight: The Catalyst for Change
The poignant story of an abandoned retired judge moved Shri Sawhney to establish the old age home, ensuring dignity for seniors.
Empowering Through Education
The foundation collaborates with NIIT, GIMS, Guru Gobind Singh Indraprastha University, and Symbiosis to provide free education and vocational training, bridging the gap between potential and opportunity.
An Appeal for Collective Effort
The foundation thrives on skills, talent, and time, valuing human contribution over monetary donations alone.
Independent Thinking: The Sawhney Perspective
Shri Sawhney champions self-reliant thought in both life and business.
Face Reading: An Unconventional Tool
He employs face reading to gauge individuals before business engagements, a practice rooted in his belief that trust and intuition are indispensable.
The Pursuit of Excellence
His credo—“Be number one in whatever you do”—reflects his relentless drive for supremacy.
Life Lessons: Wisdom for Holistic Living
Health: The Foundation of Success
✅ Hydration: Drink ample water daily.
✅ Movement: Incorporate walking into your routine.
✅ Nutrition: Prioritize fruits for vitality.
The Circle of Completion
“Whatever you begin, see it through to the end with unwavering dedication.”
Intentions: The Moral Compass
“Success devoid of good intentions is hollow.”
Relationships and Marriage: Navigating Modern Challenges
The Rise of Divorce: Underlying Causes
- Economic independence reducing interdependence.
- Erosion of mutual respect and sacrifice.
- “Mine vs. Yours” mentality fracturing unity.
Pillars of a Strong Marriage
✔ Practice understanding, tolerance, and forgiveness.
✔ Foster connection beyond mere contact.
Spirituality: The Anchor in Storms
Faith: The Unseen Support
Shri Sawhney recounts remaining composed after a robbery, anchored by his belief that everything happens for a higher purpose.
Values: The Bedrock of Character
He attributes his resilience to strong moral foundations instilled in childhood.
Literary Contributions and Cultural Advocacy
Notable Works:
- “Why”
- “Asli Papi Kaun”
- “Mahkhana”
A Passion for Urdu
Shri Sawhney’s love for Urdu poetry and wit shines through his recitations, as he champions the preservation of Urdu’s rich cultural heritage.
