By Anushka Verma | Date: 13 October 2025
Yamaha Motor India has unveiled fresh colour schemes for its top-selling motorcycles – the FZ, FZ-S, and Fazer – in a strategic move aimed at boosting sales and enhancing market appeal. Alongside these aesthetic upgrades, the company retains the mechanical reliability that has made these models household names among urban commuters and enthusiasts.
This article provides an in-depth analysis of the new launches, including colours, specifications, pricing, graphics, market positioning, historical background, and comparisons with competing bikes in India’s highly competitive 150cc segment.
Introduction
Yamaha Motor India, a subsidiary of Yamaha Motor Company, Japan, has consistently delivered motorcycles that blend performance, style, and affordability. Among its portfolio, the FZ, FZ-S, and Fazer have been flagship models in the 150cc segment, appealing to both young riders and long-distance commuters.
Motorcycle colours and graphics play a pivotal role in consumer purchase decisions. A new colour or stylish graphic can transform a motorcycle’s perception, making it more modern, sporty, or premium. By introducing three new colour options for each model, Yamaha seeks to attract a broader audience and reinforce its position in the 150cc category.
The update comes amid stiff competition from Honda, Bajaj, TVS, and Suzuki, all of which continually refresh their offerings. Yamaha’s strategy emphasizes visual appeal, personalization, and mechanical reliability, catering to riders who demand style without compromising performance.
New Colour Schemes and Prices
Yamaha has introduced a vibrant set of colours with enhanced graphics for each motorcycle. The table below summarizes the options along with ex-showroom prices in Delhi:
| Model | New Colours | Ex-Showroom Price (₹) |
|---|---|---|
| Fazer | Terrain White, Wilderness Black, Ravine Red | 77,351 |
| FZ | Panther Black, Raider Red, Blue | 70,411 |
| FZ-S | Pouncing Black, Preying Red, Hawk Eye Gold | 72,385 |
These updates allow customers to select a style that resonates with their personality while maintaining Yamaha’s hallmark performance and durability.
Yamaha Fazer: The Premium 150cc Touring Bike
The Fazer is Yamaha’s touring-oriented 150cc motorcycle, known for comfort, ergonomics, and aerodynamic design. Its updated colours bring a fresh, modern aesthetic to an already well-received model.
New Colours:
- Terrain White: Clean and understated, ideal for riders who prefer elegance over flash.
- Wilderness Black: Bold, aggressive, and urban-ready, making a strong visual statement.
- Ravine Red: Energetic and dynamic, perfect for riders who want attention on the road.
Key Specifications:
- Engine: 153cc, 4-stroke, air-cooled
- Maximum Power: 13.8 bhp
- Transmission: 5-speed gearbox
- Mileage: Approx. 40-45 km/l
- Features: Fuel injection, muscular tank design, comfortable riding posture
Performance Insights:
The FZ-S is designed for smooth highway cruising and city commuting alike. With a 5-speed gearbox, gear shifts remain seamless, while the 153cc engine ensures sufficient torque for overtaking and stable highway performance.
Yamaha FZ: The Street-Smart Performer
The FZ has earned a reputation as a well-rounded urban commuter bike, combining stylish design with practicality. Its new colours and graphics further enhance its market appeal.
New Colours:
- Panther Black: Sleek, stealthy, and perfect for an urban look.
- Raider Red: Bold, sporty, and visually striking.
- Blue: Vibrant and modern, catering to style-conscious riders.
Key Specifications:
- Engine: 153cc, 4-stroke, air-cooled
- Maximum Power: 13.8 bhp
- Transmission: 5-speed gearbox
- Mileage: 40-45 km/l
- Features: Low maintenance, efficient fuel consumption, agile handling
Design and Ergonomics:
The FZ features a muscular tank, sharp headlamp, and well-cushioned seating, ensuring comfort and style. The updated colours make it visually competitive against rivals like the Honda CB Hornet 160R and Bajaj Pulsar NS160.
Yamaha FZ-S: Sporty, Aggressive, and Modern
The FZ-S represents Yamaha’s sporty variant of the FZ, featuring aggressive styling, bold graphics, and a premium finish. With its updated colour palette, it now appeals even more to young professionals and urban riders.
New Colours:
- Pouncing Black: Dynamic, sporty, and aggressive.
- Preying Red: Eye-catching and confident, ideal for style-conscious riders.
- Hawk Eye Gold: Premium and sophisticated, enhancing the bike’s appeal.
Key Specifications:
- Engine: 153cc, 4-stroke, air-cooled
- Maximum Power: 13.8 bhp
- Transmission: 5-speed gearbox
- Mileage: 40-45 km/l
- Features: Bold headlamp design, updated graphics, comfortable seating
Riding Experience:
The FZ-S excels in urban commuting with agile handling, while its sporty design ensures a commanding presence on the road. The new Hawk Eye Gold colour adds a premium aura, giving it an edge over similar bikes in its category.
Mechanical Reliability and Engine Details
Mechanically, all three bikes retain Yamaha’s trusted 153cc air-cooled engine, which offers a reliable balance of power, fuel efficiency, and durability.
- Air-cooled 4-stroke engine: Minimizes maintenance costs and ensures long-term reliability.
- 5-speed gearbox: Smooth and responsive for city and highway riding.
- Mileage: Optimized to 40-45 km/l, suitable for daily commuting.
Yamaha has confirmed that the engine remains unchanged, though future updates could bring a more powerful engine with cosmetic enhancements for the FZ series.
Graphics and Styling Enhancements
A motorcycle’s visual appeal significantly impacts buyer decisions. Yamaha has incorporated new graphics alongside the colour updates, giving each model a contemporary and bold aesthetic.
- Fazer: Sleek lines and aerodynamic graphics enhance touring appeal.
- FZ: Minimalistic yet sporty graphics accentuate the bike’s muscular frame.
- FZ-S: Aggressive, premium graphics highlight its sporty stance.
These updates reinforce Yamaha’s commitment to combining style with performance, ensuring each bike stands out in the crowded 150cc segment.
Historical Perspective and Evolution
The Yamaha FZ series debuted in India in 2008, quickly gaining traction for its reliability, fuel efficiency, and distinctive design. Over the years, it has evolved with upgraded engines, refined ergonomics, and new styling elements.
The Fazer, introduced as a touring variant, distinguished itself with comfortable seating and aerodynamic design, catering to long-distance riders. Meanwhile, the FZ-S emerged as a premium, sporty variant with aggressive styling and modern features, appealing to younger urban riders.
This new colour launch continues the tradition of refreshing existing models to maintain relevance and sustain market share.
Market Positioning and Strategy
The 150cc motorcycle segment in India is fiercely competitive, with key players including:
- Honda CB Hornet 160R
- Bajaj Pulsar NS160
- TVS Apache RTR 160
- Suzuki Gixxer 155
Yamaha’s strategy emphasizes:
- Personalization: Offering multiple colour options and modern graphics.
- Brand Reliability: Retaining proven engines and build quality.
- Affordability: Competitive pricing in the Rs 70,000 – 77,000 range.
- Targeting Youth: Aggressive styling and premium aesthetics to appeal to younger riders.
By focusing on these areas, Yamaha aims to retain existing customers while attracting new riders seeking style, performance, and affordability.
Pricing Analysis and Competitor Comparison
| Brand & Model | Price (₹) | Segment Positioning |
|---|---|---|
| Yamaha Fazer | 77,351 | Premium 150cc touring |
| Yamaha FZ | 70,411 | Urban 150cc street bike |
| Yamaha FZ-S | 72,385 | Sporty 150cc variant |
| Honda CB Hornet 160R | 1,35,000 | Street sports |
| Bajaj Pulsar NS160 | 1,20,000 | Performance street bike |
| TVS Apache RTR 160 | 1,12,000 | Racing-inspired commuter |
| Suzuki Gixxer 155 | 1,20,000 | Premium street bike |
Yamaha’s models offer a cost-effective alternative while retaining styling and performance features comparable to higher-priced competitors. This balance of price and quality is a key differentiator for Indian buyers.
Customer Insights and Feedback
Early feedback from riders highlights:
- Appreciation for colour variety: Riders enjoy the ability to personalize their bike’s look.
- Reliability: Yamaha’s engine and maintenance records remain a strong selling point.
- Urban appeal: FZ and FZ-S continue to be popular among city commuters for their agility and fuel efficiency.
These insights reinforce Yamaha’s strategy of incremental updates to sustain interest and sales in the competitive market.
Future Prospects
Yamaha may introduce further upgrades, including:
- More powerful engines for the FZ series.
- Advanced graphics and premium trims for all models.
- Connected features or tech enhancements to appeal to younger riders.
Such improvements could strengthen Yamaha’s position in the fast-evolving 150cc motorcycle segment, ensuring sustained relevance and consumer interest.
Conclusion
The launch of new colour schemes and graphics for Yamaha FZ, FZ-S, and Fazer demonstrates the company’s focus on style, performance, and personalization. By refreshing aesthetics while retaining proven mechanical reliability, Yamaha continues to offer motorcycles that are practical, visually appealing, and competitively priced.
For riders seeking a blend of performance, style, and affordability, these new variants offer an ideal choice. Prices ranging from ₹70,411 to ₹77,351 (ex-showroom Delhi) ensure accessibility while maintaining premium appeal.
With potential future updates, including enhanced engines and cosmetic upgrades, Yamaha is set to maintain its leadership in the 150cc segment, catering to both new riders and seasoned enthusiasts.
